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Evidence Guide: BSBMKG626 - Develop advertising campaigns

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG626 - Develop advertising campaigns

What evidence can you provide to prove your understanding of each of the following citeria?

Define campaign objectives

  1. Identify advertiser’s purpose and objectives according to advertising brief
  2. Identify campaign objectives according to time, budget, product and market factors
  3. Verify with relevant stakeholders campaign objectives taking into consideration factors which may affect consumer responses and legal and ethical requirements
Identify advertiser’s purpose and objectives according to advertising brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify campaign objectives according to time, budget, product and market factors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Verify with relevant stakeholders campaign objectives taking into consideration factors which may affect consumer responses and legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare advertising budget

  1. Assess and identify research resource requirements for the advertising campaign
  2. Assess and identify resource requirements for range of media options, creative and production services
  3. Allocate relevant resources to each component of advertising campaign
  4. Verify overall budget meets advertising brief requirements
Assess and identify research resource requirements for the advertising campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess and identify resource requirements for range of media options, creative and production services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Allocate relevant resources to each component of advertising campaign

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Verify overall budget meets advertising brief requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop schedule for proposed advertising activities

  1. Confirm campaign length and timing from the advertising brief
  2. Identify service providers with required expertise and negotiate their costs and availability
  3. Base the choice of service providers on merit and value for money according to organisational requirements
  4. Confirm time allowed in schedule will meet creative, media and production requirements and achieve advertising objectives
Confirm campaign length and timing from the advertising brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify service providers with required expertise and negotiate their costs and availability

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Base the choice of service providers on merit and value for money according to organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm time allowed in schedule will meet creative, media and production requirements and achieve advertising objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

develop at least two advertising campaigns.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

principles of effective advertising for different markets

contents of advertising briefs

ethical requirements relevant to the advertising industry

organisational products or services

principles and purposes of advertising, consumer behaviour, and influences on buyer behaviour

provisions of relevant legislation, codes of practice and national standards affecting business operations.